A practical framework for understanding website scope, investment and what actually changes the final price.
The honest answer is: it depends on scope. But scope can be broken down into a few predictable parts.
What drives the price
- Number of unique page templates
- Custom functionality (booking, memberships, e-commerce)
- Content: who writes it, who sources images
- Integrations with CRMs, payment gateways or ERPs
Typical ranges
A focused landing page is the smallest investment. A multi-page company website with a custom theme sits in the middle, and WooCommerce or membership platforms are at the top.
Buy outcomes, not pages. A website that brings two extra clients a month pays for itself quickly.
Use the project calculator to get an indicative range in minutes.
Written by Yefta Soteros Yusak
Web developer and digital designer with 12+ years of experience building WordPress websites, brand identities and campaigns for businesses in Indonesia, New Zealand, Australia and beyond. More about me
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