Stay Jazz
Brand identity for Stay Jazz — logo and visual system presented across real-world mockups.
- Client
- David Josade
- Category
- Branding
- Industry
- Music
- Timeline
- 2 Weeks
Project Overview
How this brand identity was approached
The identity for David Josade started with the questions that matter before any logo sketch: who the brand speaks to, what it should feel like, and where it will be seen most — signage, packaging, social media or a website.
From there, the logo, colour palette and typography were developed together as one system, tested at small and large sizes, in colour and in one colour, so the brand stays recognisable everywhere it appears.
The finished identity is then applied to the touchpoints the business actually uses — business cards, social media templates, signage or packaging — so the team can start using the new brand straight away instead of receiving a logo file alone.
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- 1
Discovery
Audience, competitors, personality and where the brand will live.
- 2
Concepts
Logo directions with colour and type, presented in real mock-ups.
- 3
Brand kit
Final logo files (vector & PNG), colours, fonts and usage guidance.
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