Backyard
Brand-led website screens for Backyard — home, “what we do”, about and contact pages.
- Client
- Backyard
- Category
- Brand & Web
Project Overview
Gallery
From brand to website
For Backyard, the brand and the website were designed as one project. That keeps everything consistent: the same colours, type and tone of voice carry from the logo to every page, button and image.
The identity was finished first, then turned into web layouts — what visitors need to see first, how the key sections flow and where the calls to action sit — so the site feels like the brand, not a template with a logo on top.
Because both parts come from the same designer, there is no hand-off gap between the brand agency and the web team: decisions about colour, imagery and tone are made once and applied everywhere, which saves time and keeps the result consistent.
Planning something similar? See my brand identity service or estimate your project.
- 1
Brand identity
Logo, colour palette and typography as a reusable system.
- 2
Web layouts
Key pages designed for desktop and mobile using the new brand.
- 3
Launch assets
Files and guidelines so the team can keep everything on-brand.
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